 | InfoWatch KRIBRUM Customer Experience and Reputation Management InfoWatch KRIBRUM is a cloud-based social media monitoring service that provides businesses with a comprehensive structured outlook of how the Internet audience perceives a company, its products, service, personalities, and competitors. The system gathers and analyses unlimited volumes of company-related text information, i.e. comments, references, articles, opinions, discussions, published in social media, mass media and other web resources. InfoWatch Kribrum key features 1. Efficient information extraction - broad coverage: all types of online media are monitored (social networks, blogs and microblogs, online mass media, forums, industry-focused portals, video portals, etc.)
- high level of relevant information extraction thanks to the use of a proprietary web crawler in addition to common search engines and search APIs of social media (where available)
- data extraction accuracy – up to 95% of spam and duplicates are filtering out
- close-to-real-time monitoring – information is provided within 2-4 hours since it appears
- monitoring online activities of authors and communities specified by Customer
2. Automatic analysis - advanced matured proprietary linguistic technologies with due consideration of industry-specific context are applied for the highly reliable automatic text analysis
- automatic sentiment scoring with over 80% fidelity
- automatic text categorization by topics with support of custom categories and keywords (tags)
- detection of original and following publications, geography and other attributes
- comparison of any parameter with that of any competitor
3. Multi-Language Support - full support of English, Russian and Arabic languages; other languages are coming soon
4. Extensive Easy-to-Use Reporting - web access to all data and analytics
- direct links to found online comments, with their full text available within the system
- instantly available standard and ad hoc reports, each graph element is clickable to provide more details
- export to XLS, PDF, XML, etc.
- workflow support, role-based access model
5. Deployment and Integration - API for integration with corporate IT systems (BI, CRM, call center, etc.)
- deployment in any environment, including a private cloud
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